Higer Bus Helps Build Dreams at Hermosillo Youth Mini World Cup in Mexico
On June 11, 2026, coinciding with the opening of the 2026 FIFA World Cup in the United States, Canada, and Mexico, the inaugural Youth Mini World Cup launched at the ExpoGan Exhibition Center in Hermosillo, capital of Sonora State, Mexico. Higer Bus Company Limited (hereinafterreferred to as"Higer") provided full support for local youth football development. Mayor Antonio of Hermosillo, officials from the Hermosillo Sports Institute, and representatives from Higer attended the opening ceremony, joined by approximately 450 young players, coaches, and parents from participating teams to witness this historic moment.
A Brand with Heart: Passionately Supporting Local Sports Development in Mexico
Initiated by the Hermosillo Sports Institute, the tournament mirrors the 48-team format of the 2026 World Cup, featuring 48 teams composed of local elementary students aged 9-11. Each team represents a World Cup participating nation, with matches held across six major sports venues throughout the city, including Hermosillo, Cárcamo, and Pueblos.
In his opening remarks, Mayor Antonio highly commended Higer's long-standing contributions to youth development and green transportation infrastructure in Hermosillo. The Mayor specifically highlighted that the Higer pure electric buses showcased at the event, used in the HBus Program, have been operating reliably in Hermosillo for two years, providing thousands of university students with safe, convenient, and green transportation services—a landmark achievement in advancing sustainable transportation locally. Mayor Antonio also shared recent accomplishments in Hermosillo's sports development, pledging that the municipal government will continue enhancing youth sports infrastructure, cultivating more local athletic talent, and creating broader development platforms for the younger generation. Higer's active participation in local public welfare and sports initiatives exemplifies how government-enterprise collaboration nurtures youth growth and builds shared dreams for the future.
The opening ceremony buzzed with energy and enthusiasm. Mayor Antonio personally distributed custom Higer jerseys to the young players and engaged warmly with them. In a solemn and ceremonial atmosphere, the tournament trophy made its debut. A player representative led all young players in taking an oath, pledging to uphold the spirit of "Friendship First, Competition Second," to respect opponents and referees, to champion teamwork, and to embody the positive and upward spirit of today's youth. The player representative then performed the ceremonial kickoff, officially launching the Youth Mini World Cup.
The event also featured an inspirational short film titled "Dominic's Dream," specially produced by Higer. Centered on youth growth and dreams, the film conveys the spirit of perseverance, hard work, and dream-chasing through football, resonating deeply with young players and parents alike and earning rounds of applause. Following the opening ceremony, guests and participating teams watched the 2026 World Cup opening match—Mexico vs. South Africa. After an intense contest, Mexico triumphed 2-0 over South Africa, securing a winning start and pushing the festive atmosphere to its climax.
HBus Program Wins Local Acclaim
Feng Lu, the representative of Higer, expressed gratitude to the Hermosillo Municipal Government and Sports Institute at the opening ceremony. She noted that Higer has walked hand in hand with Hermosillo, witnessing the rapid development of local green public transportation. Today, Higer pure electric buses have become a striking feature of the urban landscape. The HBus Program has delivered remarkable results—not only providing local students with safe and convenient free commuting services but also creating employment and development opportunities for female drivers while powering the city's green transition.
In Hermosillo, Higer has become deeply integrated into the urban public transportation network. The HBus Program, officially titled "HBus Free Electric Bus Service for University Students," stands as a benchmark green commuting project in Hermosillo. Launched in early 2024, Higer delivered 11 KLQ6685GEV pure electric buses to the city, along with an integrated solar-storage-charging station, providing comprehensive coverage for five major local universities including Universidad de Sonora (University of Sonora) and Instituto Tecnológico de Hermosillo (Hermosillo Institute of Technology), offering free transportation services to university students. The project also serves as a model for public transportation electrification in northwestern Mexican cities.
Currently, the HBus Program operates 9 dedicated routes covering 74 communities, with approximately 58 daily trips serving over 1,600 students per day. Since its launch, it has earned consistent praise from students, faculty, and citizens for its zero-emission, low-noise, and high-safety advantages. Equipped with a digital intelligent management platform, students can check real-time bus locations, arrival times, and route information via mobile devices. Combined with a real-name identity authentication system, the program has built a safe, efficient, and traceable campus commuting network. Fixed routes and designated stops have also significantly reduced the risks associated with waiting for buses and traveling at night.
Víctor, a local bus driver operating HBus routes, shared his firsthand experience: "Northern Mexico summers are scorching and dry. This vehicle delivers exceptional cooling, runs whisper-quiet, and offers an incredibly comfortable ride for both drivers and passengers. The vehicle features intelligent positioning and monitoring systems for convenient operations management, and the low-floor design makes boarding easy for students. The bus also boasts low energy consumption and simple maintenance. Coupled with comprehensive local spare parts and maintenance support, vehicle availability consistently remains high."
Higer's Growth Journey in the Americas
Higer operates across over 150 countries worldwide, with large-scale deployments in Brazil, Chile, Peru, and Uruguay. In 2025, 450 premium Higer pure electric buses were delivered to Chile in a single batch, supporting the country's low-carbon urban transportation efforts. In Peru, where Higer has cultivated the market for years, cumulative exports have surpassed 1,000 units, with brand influence deeply rooted. In 2024, 100 Higer pure electric buses were officially delivered to Uruguay, setting the country's record for the largest single order of pure electric buses. In Brazil, a core strategic market, multiple new energy vehicle models have been launched in various cities, with the simultaneous establishment of a local technology center to steadily deepen market penetration.
With a profound foundation in event support, Higer boasts extensive experience serving top-tier international events: during the 2022 FIFA World Cup in Qatar, over 6,600 Higer buses provided comprehensive transportation support; the double-decker parade bus for Senegal's Africa Cup of Nations victory celebration and public transport shuttle services for the Paris Olympic Games both came from Higer's manufacturing excellence. This deep engagement in Mexican youth football represents a strategic extension from international premier events to grassroots public welfare initiatives. Building on the strong public reputation accumulated through the HBus Program, this sports-related public welfare collaboration enjoys solid grassroots support and social recognition.
Having cultivated overseas markets for years, Higer consistently balances product export with social responsibility, actively integrating into local communities. Through solid product capabilities, comprehensive service networks, and diversified brand activities, Higer continues building connections with local communities while steadily enhancing brand influence and reputation. Looking ahead, Higer will continue anchoring itself in the Latin American market, delivering premium bus products and attentive services, actively participating in various local public welfare initiatives, and deepening bilateral exchange and cooperation through concrete actions—working hand in hand to create a brighter future together.